Last year, there were more than two dozen Android tablets launched into the marketplace, and nobody bought ‘em. Why? Because they’re gadgets, and people don’t want gadgets anymore. They want services that improve over time. They want services that improve every day, every week, and every month.

Jeff Bezos

Like Jobs, he gets that it’s not just about the specs of a toy, it’s about an experience. Apple focuses on the hardware experience, Bezos/Amazon is claiming the service experience. But both reject the “spec war” in favor of making something for human beings to use.

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