Kylie just posted Google’s “Zeitgeist” year-in-review video, and I was intrigued. Obviously, its content is loosely based on what people searched for on Google during 2012, and yes, it has a hopeful and inspirational bent, as one would expect, but I was struck by how, well, realistic it was about what actually went down this year. Look:
Storms, disaster, protests, conflict, suffering, war, it was all there interspersed with the achievements, milestones, and derring-do. Usually these kinds of things are so pollyanna, so maudlin, that you can barely stomach them. This felt more like a genuine look at what the hell actually happened, and what people gave a damn about, this year. I think I even saw Malala in there for a split second.
So, I know it’s an ad, really, a piece of branding, but it’s a good one. Kudos.
(Also, I can’t help but notice a none-too-subtle grab at the Apple “crazy ones” mantle with the “here’s to the curious” line. Gutsy, Google.)