It irks me that we’re throwing around the word “timeless” all willy-nilly. At this point, “timeless” is hyperbole for something with a shelf-life of a couple years. This bag of Doritos? Timeless.
Our sense of time is all out of whack. When people link to older blog posts and articles, they’ll maybe call it “timeless” or say some other inane thing like, “Old, but good!” Two years old isn’t old! A two-year-old can’t even wipe his own ass.
Let me let you in on a little secret: if you are hearing about something old, it is almost certainly good. Why? Because nobody wants to talk about shitty old stuff, but lots of people still talk about shitty new stuff, because they are still trying to figure out if it is shitty or not. The past wasn’t better, we just forgot about all the shitty shit.
I think about this a lot: How even the best pieces of prose, just because they happen to be placed in a format called “blog,” lose so much of their perceived value mere hours after they’re posted. We need more ways of sifting the evergreen, quality material from the cloud of fleeting stuff.