I was not a Trump skeptic when he entered the race. I didn’t know how far he’d get, but I knew he’d be a big factor, and as he plowed ahead and stayed on top, I was also not one of those who thought he’d implode. His support, I believed, was rock solid, with a floor that other candidates couldn’t match. But I don’t think I could ever really articulate why he would do, and has done, so well.
Then I read this interview with historian Doris Kearns Goodwin at Huffington Post by Howard Fineman, and it all made sense. Fineman writes:
Trump deploys fame for fame’s sake; taps into populist expressions of fear, hatred and resentment and shows a knack for picking fights and a braggart’s focus on the horse race. All of which allow him to play into — and exploit — every media weakness and bad habit in a chase for audience and numbers.
And Goodwin tells him:
Do we know, at this point, about his modus operandi in business? Do we know how he treated his staff? Do we know what kind of leader he was when he was building his business? I mean, I don’t know the answers to these things.
All I know is that, when I see him now, it’s like his past is not being used by the media to tell us who the guy really is.
This all rings more truthfully to me than the idea that Trump is some kind of political savant. I do think he’s probably smarter than his competition in a number of meaningful ways, but a better and broader explanation of his success is that his shtick happens to align perfectly with the way the news media produces content today.
The media and Trump are equally obsessed with horse race poll numbers. The current news paradigm is to churn out content with every tiny, potentially interesting development, and Trump practically gives off spores of content fodder. The news media delights in conflict, especially personal conflict, and the potential for controversy or the possibility of offenses given. Again, Trump provides and provides. And I assume that this is half because he’s playing all of us, and half because it’s just what he is. We the audience demand vapid, garbage content, and Trump gives us exactly what we want.
Here’s a subject that Fineman and Kearns don’t cover: the electorate to which Trump is appealing. It’s hard to imagine a Democrat-Trump, some leftward counterpart that has Trump’s bravado but fights for social and economic justice. No, Political Trump is a product custom made for an electorate stoked into rage and fear and happy ignorance by the very party that now fears the Trump takeover. The GOP primary electorate has been primed for a candidate like Trump, whether the party knew it or not. They’ve been fomenting paranoia about Obama, minorities, women, “religious freedom,” Iran, Muslims, and whatever else you can think of, and they’re shocked that perhaps some chest-thumping candidate might swoop in and, confidently and joyously, embody those paranoias.
Trump is a man of our times. Goodwin in the interview with Fineman says that deeply researched print journalism is what could have better exposed and explained someone like Trump, “because [of] the way sentences work.” There’s something kind of perfect for that. In an age of clumsy tweets and Facebook memes, the antithesis of whatever it is Trump is, might be “the sentence.”